01The outside read
See the business from the outside.
The report starts with a clear read of what is actually visible: what is working, what customers are likely to understand, and where the important gaps appear.
The report
Six questions, answered
The Commercial Diagnostic is a written report and technical roadmap, researched for your business, that answers six questions about how you come across to the people you are trying to reach.
01
What do customers think you do?
See how your business comes across to someone encountering it for the first time, and whether that matches what you intend.
02
Where is your message breaking down?
Find conflicting, outdated, unclear, or missing information that may be confusing potential customers.
03
What’s getting in the way?
Identify obstacles that make it harder for people to find you, understand your offer, trust you, or take the next step.
04
What might be costing you business?
Surface issues that could be contributing to missed inquiries, wrong-fit leads, wasted spending, or unnecessary work.
05
What should you tackle first?
Get a prioritized view of the issues most worth your attention, with practical recommendations for what to do next.
06
What’s already working?
Recognize the strengths worth protecting, and where you can stop spending time, energy, or money unnecessarily.
Inside the Commercial Diagnostic
A real analysis, not a scorecard.
A written outside-in analysis of what the business looks like from the customer side, what appears commercially meaningful, and what deserves attention next.
Behind the analysis: Wild Thyme’s Intelligence Desk02A finding
Understand why something matters.
A finding does more than point at a problem. It connects what was observed to the possible consequence for the business, so you can distinguish noise from something worth acting on.
03Prioritized next steps
Leave knowing where to start.
The analysis becomes a set of prioritized choices. You can act yourself, direct an existing expert, bring in someone new, stop spending on the wrong thing, or leave something alone.
A diagnostic of your business, from the outside-in.
You know your business from the inside: the history, the intent, and the decisions behind it. Your customers only know what they encounter. That difference can reveal overlooked problems, missed opportunities, and things that are already working.
When growth stalls or something isn’t working, it’s tempting to jump straight to a solution: a redesign, an agency, new software, or a rebrand.
Sometimes you spend a great deal of money successfully solving the wrong problem.
The Commercial Diagnostic gives you an independent perspective before you invest, helping you understand what deserves attention, what is already working, and what to do next.
Recognition
Who this is for
- You paid an agency a lot of money and still aren’t sure what changed.
- You keep attracting the wrong customers and don’t know why.
- You aren’t showing up in AI or search the way you expected.
- You know where you want the business to go but keep getting stuck in the same patterns.
- Your technical problems feel too big, messy, or expensive and you don’t know where to start.
The founder
The experience behind the analysis
Wild Thyme Studios is led by Paul Kist, a Hudson Valley-based technology leader and systems architect with nearly 30 years of experience across healthcare, startups, media, and enterprise technology.
The Commercial Diagnostic draws on that experience, combining structured research, AI-assisted analysis, and human judgment to help business owners identify overlooked issues and make better-informed decisions.
View Paul’s background & recommendationsFounding cohort price
$149
Planned standard price: $499
Available to the first 10 businesses in exchange for feedback on the report.
Each Commercial Diagnostic is researched individually and delivered as a written report.
Reports are opened in small batches. Join the waitlist and we will email you an invite code when the next ones are available.
What happens after purchase
Once your order is confirmed, we begin researching your business using publicly available information. Your findings are reviewed before delivery, and your completed Commercial Diagnostic is sent to you by email, typically within five business days.
One-time purchase. No subscription or required follow-on work.
Our commitment: If your report contains a material factual error, we’ll review and correct it at no additional charge. If we can’t reasonably resolve a material issue, you may request a refund under our Refund Policy.
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